Marketo Solution Analyst

Schneider Electric Bangalore, Karnataka

About the Job

  • Understands Marketo product suite and integration with SFDC, and partner with Digital practise to leverage, optimize, socialise and support Marketo Platform
  • Assists the business in defining scope and priorities for system initiatives (new projects and ongoing maintenance).
  • Participate requirements gathering sessions, proactively drawing out requirements from stakeholders.
  • Hands-on from requirements, through development and deployment. This role has start to finish (meaning operational) responsibility.
  • Performs gap analysis to identify opportunities for process improvement or management control of work flow.
  • Creates requirements definition documentation, including use cases, and functional specifications to capture business needs and for validation and QA with the customer and share with project stakeholders.
  • Identifies and resolves problems which may impact projects by monitoring application development lifecycle progress. Escalates important issues to the attention of Management so that decisions can be made promptly.
  • Responds and communicates efficiently between the business, tech and QA team on projects and to facilitate resolution of user issues as and when necessary.
  • Communicates in written, oral and presentation formats to best represent and express user and organizational requirements to audiences, all levels of Management.
  • Forms productive relationships with internal customers by listening, clarifying, and responding effectively.
  • Understanding of internet technologies and coding (such as HTML, JavaScript
  • Expertise in email campaign automation, event management, campaign management, reporting etc in Marketo application
  • Test and optimize the user experience to drive demand generation and conversion across all digital properties based on the various organisational programs
  • Manage all technical aspects of marketing automation (Marketo) and SFDC integration


Qualifications
  • Working in a digital marketing / marketing automation role or similar with 3+ years of relevant experience
  • Proven technical proficiency / certification with marketing automation platforms (Marketo Certification preferred)
  • Functional knowledge of digital marketing ecosystem, content marketing and social media, as it relates to marketing automation
  • Proficient in HTML, CSS, and JavaScript
  • Experience with SFDC integration and related marketing applications
  • Proficiency in Microsoft Office
  • Bachelors in business, digital marketing, marketing or communications preferred